
Abigail Payne- Peterson
     Marketer : Account Manager : Graphic Designer 
ABOUT ME
Career Summary and Goals:
In all things, I aim to provide value and support to partners, clients and coworkers. I strive to be the person who new (and existing) team members turn to with any question. I strive to help create a team culture that is kind, collaborative, and driven. I pride myself in being a product and optimization specialist with the Pinterest platform and am always ready to learn about a new optimization strategy.
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Skills, Abilities and Marketable Qualities:
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Digital and Legacy Marketing - 
Planning and executing marketing plan at enterprise scale (annual budgets $1 million+)​. 
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Managing digital marketing strategy for many clients at enterprise scale. - 
45-75 managed partners per quarter. 
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Quarterly managed revenue $1.8 — $2.95 million. 
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Annual revenue managed $8.5 — $10 million.​ 
 
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Email communication and strategy - 
​Communicate with partners to push budget scale and strategic optimizations on both a daily and program-wide manner. 
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Participate in committee responsible for creating email content for the Pinterest SMB representing and creating content for the enterprise scale team (tier 1). 
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Assist in editing and providing feedback to other reps on the committee as requested. 
 
 
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Assist in training and coaching new Pinterest SMB reps​ - 
Call and lead mentor 2019 - current 
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Train new reps on soft-skills, navigating the Pinterest platform, and optimization and data analysis. 
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Also provide continuing support to reps as they start ramping. 
 
 
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Creative strategy and execution - 
Assist partners by creating new static pins for advertising on the Pinterest Platform 
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Provide feedback to and training for partner's internal graphic design teams on Pinterest creative best practices. ​ 
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Adobe Suite Programs - 
InDesign 
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Photoshop 
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Audition 
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Premier 
 
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Academic research 
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​Leadership experience​ 
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Conflict management skills​ 
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Time-management skills 
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Teamwork skills 
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Strong work ethic 
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Teachable and excited to receive feedback 
 
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Experience writing email newsletter 
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Lead two rebranding efforts - 
Took The Signpost from a very classically newspaper looking print edition to a much more visually engaging, app-inspired design. 
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Helped start the rebranding of Ogden Symphony Ballet Association into Onstage Ogden, especially visually through ads and website design. 
 
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