Abigail Payne- Peterson
Marketer : Account Manager : Graphic Designer
ABOUT ME
Career Summary and Goals:
In all things, I aim to provide value and support to partners, clients and coworkers. I strive to be the person who new (and existing) team members turn to with any question. I strive to help create a team culture that is kind, collaborative, and driven. I pride myself in being a product and optimization specialist with the Pinterest platform and am always ready to learn about a new optimization strategy.
Skills, Abilities and Marketable Qualities:
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Digital and Legacy Marketing
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Planning and executing marketing plan at enterprise scale (annual budgets $1 million+).
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Managing digital marketing strategy for many clients at enterprise scale.
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45-75 managed partners per quarter.
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Quarterly managed revenue $1.8 — $2.95 million.
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Annual revenue managed $8.5 — $10 million.
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Email communication and strategy
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Communicate with partners to push budget scale and strategic optimizations on both a daily and program-wide manner.
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Participate in committee responsible for creating email content for the Pinterest SMB representing and creating content for the enterprise scale team (tier 1).
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Assist in editing and providing feedback to other reps on the committee as requested.
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Assist in training and coaching new Pinterest SMB reps
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Call and lead mentor 2019 - current
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Train new reps on soft-skills, navigating the Pinterest platform, and optimization and data analysis.
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Also provide continuing support to reps as they start ramping.
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Creative strategy and execution
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Assist partners by creating new static pins for advertising on the Pinterest Platform
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Provide feedback to and training for partner's internal graphic design teams on Pinterest creative best practices.
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Adobe Suite Programs
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InDesign
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Photoshop
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Audition
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Premier
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Academic research
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Leadership experience
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Conflict management skills
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Time-management skills
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Teamwork skills
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Strong work ethic
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Teachable and excited to receive feedback
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Experience writing email newsletter
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Lead two rebranding efforts
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Took The Signpost from a very classically newspaper looking print edition to a much more visually engaging, app-inspired design.
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Helped start the rebranding of Ogden Symphony Ballet Association into Onstage Ogden, especially visually through ads and website design.
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